Freshmark Foods (Pty) Ltd, a leading food processing and distribution company, announces its commitment to transitioning from reconstituted fruit juices to 100% Not-From-Concentrate (NFC) juices by 2025.

This strategic move aligns with the growing consumer demand for premium, high-quality products and Freshmark Foods’ dedication to innovation and customer satisfaction.

Why NFC?

Not-From-Concentrate juices offer numerous benefits, including:

• Superior taste and flavor profile
• Higher nutritional value
• No added preservatives or artificial flavorings
• Increased transparency and authenticity

“By switching to NFC, we’re not only enhancing our product offerings but also responding to the evolving needs of our clients and consumers, especially those looking for more healthier and sustainable choices” said Lungelo Mkhize, CEO of Freshmark Foods. “This transition underscores our commitment to quality, innovation, and customer-centricity.”

Implementation Timeline

Freshmark Foods will phase out reconstituted fruit juices over the next 12 months, with the following milestones:

• Q1 2024: Completion of NFC production line upgrades
• Q2-Q3 2024: Gradual introduction of NFC products to key clients
• January 1, 2025: Complete transition to NFC juices across all product lines

Client Benefits

Freshmark’s NFC transition will bring numerous advantages to clients, including:

• Enhanced product quality and consistency
• Increased consumer satisfaction
• Improved brand reputation
• Compliance with emerging regulatory requirements

Stay Informed

For updates on Freshmark’s NFC transition, please visit our news page or contact our customer service team.

Contact Us:

Email: info@freshmarkfoods.co.za
Telephone: +27 10 880 3920
Website: www.freshmarkfoods.co.za